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Cups, plates, bags, photos and figurines… As the expenses of the British royal family increased, so did the income associated with derivative objects.
Few people have the opportunity to meet the royal family in the flesh, but it’s impossible to miss the memorabilia and trinkets bearing their effigies, which adorn buffets and clutter the shelves of monarchy fans. A real business, efficiently run by a family that knows how to make its image profitable and that calls itself “The Firm”.
On the Royal Collection site, the official online store, you’ll find corgis stuffed animals (Elizabeth II’s favorite dog), biscuits emblazoned with the slogan “Long Reigning King” in tin boxes, as well as the inevitable notebooks and spirits. Palace logo. Buckingham, Holyroodhouse and Windsor, the Queen’s three main residences, each have their own dedicated collection, available in red, yellow or purple. On eBay, Diana and Prince Charles’ wedding jam spoons, tea sets and official photos fetch a lot, sometimes quite a lot. As for non-official objects, we find everything, and bad taste: Meghan Markle’s printed swimsuit and condoms “cut for a prince” are not unanimous.
Queen Elizabeth II of England had to wait until her Platinum Jubilee in 2022 to get a Barbie, but the fashion for royal merchandise dates back to the reign of Vic…