Marne la Vallee The brand, co-founded by Jonathan Jablonski, has just opened its doors in the Val d’Europe shopping centre, Marne-la-Valle. An Italian-American concept that aims for a hundred points of sale in the long term.
Neapolitan pizza is on the rise. “This pizza is gourmet, generous, visual, Instagrammable. It is very developed in the big cities, but not necessarily in the shopping centers or in the countryside.”observe Jonathan Jablonsky. Also the entrepreneur and his two associates, ric dujourd’hui and Georges Morris, they decided to make it the blade of their Italian Queen brand. Italian flour, double fermentation for 72 hours, San Marzano tomato sauce… The eleven pizza recipes rely on “quality ingredients in short circuits” and customization, with classic or unusual toppings: English cheddar, caramelized bacon, creamy burrata, spicy mayo sauce… Customers can also enjoy large Italian salads, and soon pasta and panini (pizza dough sandwiches) .
To smooth out activity throughout the day, Italian Queen offers a large sugar menu with a tiramisu bar available in five flavors, melba, Nutella pizzas, brownies and cookies. During the aperitifs, shared platters accompany an original cocktail menu, such as Spritz with rose and raspberry syrup.
Up to 1200 covers per day
The 240 m² and 110-seat establishment plays the card of “the hybridization between fast and traditional catering, with order taking at the terminal and table service”. Pizzas made in two minutes are available between 9 and 17 euros. But the average ticket is around €27. “This is a pleasant surprise. The reception is very good. We do 800 covers a day on weekdays and up to 1,200 on weekends”, Jonathan Jablonsky hails. Two points of sale are planned in the next eighteen months, possibly Lille and Reims, before the opening of the franchise concept. To eventually reach a hundred establishments, city centers,the most beautiful malls” and discs will be preferred.
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